Forbes recently ran an investment article that took a look at the e-cigarette landscape after overbearing regulations get put in place. Since this is an investment article, no big deal was made of the 99% of the industry that would go under in this scenario. Instead, the piece looked at who would be in good shape to handle regulations. The short list was Lorillard, Altria, Phillip Morris and British American Tobacco.E-Cigarettes Are Smoking Hot – 4 Ways To Approach Them – Forbes
In an effort to standardize safety, it is likely that stricter regulation of e-cigarettes is coming. A crackdown will force many e-cigarette companies out of business as they lack the resources to abide by new rules, leaving the market to the big tobacco. As a result, the following companies have the cash flow to drive e-cigarette volume and revenue growth.
I'm sure handing the whole industry over to Big Tobacco will be fine. What could possibly go wrong with that?