Restrictions on advertising prevent electronic cigarette companies from showing their products in television commercials. So here’s what VIP came up with. Check out the ad below.
E-Lites did a commercial recently with similar restrictions. The bans on showing the products and the shiftiness with which advertising regulators view the industry makes producing ads difficult. The E-Lites ad took around 14 months to get approved (more on that here).
VIP co-owner Miguel Corral said the commercial was meant to be “slightly cheeky.” It seems it was their best response to the ridiculous requirements placed on e-cig advertising. The goal, it seems, was to make it clear that the products do contain nicotine, have a taste and flavor to them, and aren’t for kids.
Detractors are arguing that the ad glamorizes smoking and electronic cigarette use and makes it appealing to teens. That is a little hard to argue when the commercial doesn’t actually show the device or the act, but we get the issue.
Perhaps ads like these will convince advertising regulators to take a step back and realize just how ridiculous they’re being.