Forbes published an article about the current state of e-cigarette marketing. Essentially, it's the same story you've heard before, one in which people argue e-cigarette companies are targeting kids. Typically, in these stories, the FDA tends to be pretty tight-lipped about their plans, which were supposed to unfold this month. A little hint of what the agency is up to seems to have seeped out in this particular article.
E-Cigarette Marketing Seen Threatened Under FDA Scrutiny: Health
In a government catalog of upcoming federal regulatory actions, called the Unified Agenda, the FDA lists October 2013 as the deadline for issuing a notice for proposing such rules.
The FDA has sent a proposal to the White House Office of Management and Budget, seeking to expand its regulatory authority beyond cigarettes, Steven Immergut, a spokesman for the agency said in an e-mail yesterday. “Their review will begin when the government shutdown ends,” he said.
Matthew Myers, president of the Campaign for Tobacco-Free Kids, said everyone is watching to see precisely what the FDA has proposed.
“Sometimes OMB takes weeks and sometimes OMB sits on things for a very long time,” he said in an interview. “I don’t think this is something the OMB plans to sit on.”
It looks like things are about to heat up in the federal arena. Over on the ECF, Bill Godshall has put up a call to action for vapers to start contacting their elected officials to plead their case. Probably not a bad idea at this point.