As we come closer to a world with FDA e-cigarette regulations, the rhetoric is reaching a boiling point. Prohibitionists have their efforts turned up all the way. The e-cigarette industry is getting in on the act with a SFATA field trip to DC planned for later this week. It turns out not all the players in the e-cigarette market actually want more appropriate regulations. Altria spoke up saying specific e-cigarette regulations aren't necessary.
E-cigarette makers worry new regulations will snuff out emerging business“[SFATA] would really like to set up a separate framework for regulation. It wouldn't have the burdensome compliance expenses. The reporting expenses under the Tobacco Control Act are onerous,” Cabrera said. “No one is saying that there shouldn't be regulation but that there should be appropriate regulation for this product.”
Tobacco giant Altria — the parent company for Philip Morris USA and NuMark, which markets e-cigarettes — feels differently, saying the new product warrants FDA scrutiny.
“We believe electronic cigarettes should be regulated by the Center for Tobacco Products at the Food and Drug Administration because, by definition, it is a product that is derived from tobacco,” said David Sylvia, an Altria spokesman.
Well isn't that so very helpful of the tobacco giant who used the exact same strategy to ensure its market position when cigarette regulations came to be. You'd think at some point the FDA would tire of being Altria's bitch.