This may sound like a story I've mentioned before. Several times. But, once again a group of senators is harassing the FDA chief over e-cigarettes. This time the bee in the lawmakers bonnets is e-cigarette advertising. In a letter to the commissioner, the senators compared and contrasted old-school cigarette ads with marketing maneuvers companies like NJoy and Lorillard have been pulling. But it's not all about the big companies, a couple of smaller vendors were singled out for the sin of having “cartoon” mascots.
Ranking Members Warn of Dangers of E-Cigarette AdvertisingTraditional cigarette manufacturers used cartoon characters to promote their products before they were banned under the Tobacco Master Settlement Agreement. R.J. Reynolds’s long-time use of Joe Camel is one prominent example. E-cigarette manufacturers are now using the same techniques. For example, eJuiceMonkeys.com and Magic Puff City E-cigarettes both use cartoon monkeys to sell e-cigarettes. Blu’s website has featured a cartoon character “Mr. Cool.” Blu also produced a web video featuring the same cartoon character in a cartoon storyboard visual format. Our website displays the similarities.
Blu doesn't even run the Mr. Cool stuff any more, and it barely did in the first place (it was kind of crappy). And the smaller outfits, somehow I doubt they have the sinister background of RJR to plot some kind of scheme to get kids to buy e-liquid based on simian imagery. I wonder what these politicians make of hentai.